Since we cover the entire metro market, my company belongs to dozens of different Chambers of Commerce and similar local business groups. Some of our reps never attend, other religiously go to the meeting, eat the bad chicken and leave. Our best reps actively participate in these groups. They join committees and give some of their time to the organization. If properly used these memberships can can lead to some serious sales and referrals. If you are not participating, your membership dues are money down the drain. Sales is about relationships and working with people on Chamber projects is a great way to build relationships. Typically the people who get involved in these projects are the most successful, best connected persons in the community. Even if these people come from industrial firms that are unlikely to advertise a word from them will open many doors that may be closed to you. The key is to actively take part, showing up is not enough.
Keep Smiling, Keep Selling!
Thanks Jim Busch
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