No sanes sales person (and there are actually a few of them around) likes to hear a customer say "NO!" No good sales person ever accepts "NO" as a final answer. believe it or not, sometimes a call gets easier when you've been rejected. The trick is to acknowledge the rejection and accept it at face value. Saying something like "Thank you for letting me know how you feel about this without wasting my time." Once you've accepted their "NO" the pressure is off. You have defused the situation and you can ask a few questions about their business. This conversation may lead to a sale. When a customer says "NO," they expect an argument. If you surprise them by taking what they say at face value you can continue, if you contest the rejection, you will only harden their position. Remember they say "No" because they don't see the value in what you are offering. By keeping the discussion alive, you have a chance to educate them.
Keep Smiling, Keep Selling!
Thanks
Jim Busch
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