Now that the 4th of July is past, can the back to school season be far behind. Obviously this is an opportunity for retailers who sell kid's shoes, clothes, school supplies etc. but don't limit your thinking there. The ringing of the 1st school bell in the fall marks a change in the seasons and in many peoples lives. This is a good time to promote ways for parents to use the time while the kids are in school. You can run ads for gyms, classes, craft stores etc. Home centers can promote supplies for the D-I-Y projects Mom and Dad have been putting off. Anything that involves a transition in consumer's lives makes them receptive to new products and services. Think creative and share ideas with your clients to take advantage of this change in their customer's lives.
Keep Smiling, Keep Selling!
Thanks
Jim Busch
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