Connotation-Denotation

Today I was working with a rep as she was selling a web based program to a customer. She was selling a run of site program (ROS) and the customer was very interested. She then described the ROS program as the impressions "Leftover" after other advertisers bought specific pages. The customer then said "I'm not sure I want to buy anyone's leftover ads." We were able to better explain the program to the customer and make the sale. One word almost killed the deal. Mark Twain said that "the difference between the right word and the almost right word is the difference between the lightning and the lightning bug." Be careful when you choose your words. Two words may have similar meanings but communicate radically different things. Think about the different effect of words like "smell" and "scent" and "aroma" Which one would you use in a perfume ad. When you are making a presentation, note how customers react to specific words and use this feedback to refine what you say. Pay attention and you will improve with every call you make.

Keep Smiling, Keep Selling!

Thanks Jim Busch

Control the controllables

Here is a suggested resolution for 2010.

" I resolve to focus all of my energies on the things that I can personally control in the 2010. I will not waste any of my precious time fretting about the economy, the actions of others, the weather or anything else that I can not change. I will be laser focused on my attitude, my efforts, on developing my skills, and anything else I can do that will have a positive effect on my success."

This is just good time management, life is too short to waste it worrying about the things we can't change. One of the things that distinguishes the successful people in any field is that they devote every minute of their time to activities that advance them toward their goals. Resolving to do this is the first step to making 2010 your best year ever.

Keep Smiling, Keep Selling !

Thanks Jim Busch