Gobble up pizza accounts

Thanksgiving is all about the turkey, but the days before and after are big days for pizza. The day before the holiday is busy because people are preparing for the next day's feast. The day after is the same because people are busy shopping and suffering from "Turkey Fatigue." Talk to your pizza and other fast food accounts about running specials around these days. I had a client run an ad last year with a headline reading "Tired of Leftovers?" This is also a good time for these accounts to sell gift certificates or to distribute coupon books for the rest of the season.

Keep Smiling, Keep Selling!

Thanks Jim Busch

This trick is a treat

Sales is all about establishing relationships with your prospects and advertisers. You want to make a memorable and positive impression on the customer, You can use the upcoming Halloween holiday to score some points. For just a few dollars you can buy some bags of miniature "treat size" candy bars and some small plastic jack-o-lanterns or printed treat bags. You can make up some special "goodie" bags for your customers and drop them off as you make your rounds. It is unlikely that your competitors will do this and your customers will be pleasantly surprised by this gesture. This small investment will make a big impression on your clients. Never forget that the customer is buying you as much as they are buying your product.

Keep Smiling, Keep Selling!

Thanks Jim Busch

Happy Halloween

Halloween is just two months away. Halloween used to be a children's holiday but the grown-ups have taken it away for themselves. Halloween is the #2 adult party event just after New Years Eve (Taking the #2 spot away from St.Patrick's Day). Now is the time to get in front of party and costume store owners. You should also contact the bars and clubs in your area to talk about their plans for the holiday. Don't forget to talk to municipalities about community events, parades, costume contests etc. If you start working these accounts now, you'll beat the competition to the punch and get a head start on this lucrative business.

Keep Smiling, Keep Selling!

Thanks Jim Busch

A fun idea for Christmas

Here's an idea I got from one of our advertisers. It is a great way to bring in holiday business and have a little fun. They headlined their ad with these words:

"Sing a carol and get a 20% discount"

All a customer has to do is sing a few bars of Jingle Bells or Frosty to get their discount. I like this idea because it made them standout from the typical holiday ads. Another benefit is that it enhances the "customer experience," it makes shopping at their store fun. This "experience factor" greatly influences consumer's choice of where they will shop. All things being equal people opt for the more entertaining or unique store. Sometimes they will even pay a little more to go to a place that is more engaging.

Keep smiling, keep selling!

Thanks Jim Busch