Back to school idea

I have an ad in my file that offers a timely idea for physicians and dentists. The 4th of July marks the unofficial mid point of summer. Parents will soon be thinking about getting their children ready for the new school year. In addition to new shoes, lunchboxes and backpacks, they will be looking to get their kid's physically ready for school. While the kids are off for the summer it is a good time to schedule any necessary medical appointments. The ad in my file features a cute picture of a smiling little girl with an armful of books next to the headline:

"Her 1st exam of the school year should be with us!"

The ad then offers a dental examination special. This is a great way for professionals to grow their practices and attract new patients.

Keep Smiling, Keep Selling!

Thanks

Jim Busch

Selling Attorneys Part II

When working with attorneys you have to be able to make your case quickly and succinctly. Lawyers use computer and smartphone programs that track they time in 6 minute increments. Six minutes is a tenth of an hour which is how they bill. Their hourly rate is so high that literally every minute counts when selling attorney's because they count every minute. This means you can not waste time with small talk or chit-chat. You need to be very well planned and ready to state how your product benefits their firm. You need to be well planned and it is a good idea to have a spec ad ready. In later blogs we will talk about identifying good lawyer prospects, how to get through to them and how to structure your presentation, but the first step is understanding how they think. Lawyers live in a "time is money" pressure cooker and you must always keep this first and foremost in your thoughts.

Keep Smiling, Keep Selling!

Thanks

Jim B.