News you can use

A great way to open a meaningful conversation with a client or prospect is to reference something from the news. You can use a national story "How do you think the change in the health care law will affect your business?" or more local stories "How will the highway construction impact your store traffic?" These "current events" questions are consultative and get the customer thinking. Most people feel complimented when you ask for their opinion which opens them up and gets them talking, This also get the customer thinking about the future and what he/she needs to do to take advantage or protect themselves from the issue discussed in the news.

Keep Smiling, Keep Selling!

Thanks

Jim Busch