Ordering in food

A lot of our advertisers come from the restaurant industry, especially from the fast food industry. We run a lot of ads for pizza shops and other restaurants that deliver. Here is a study that should be interesting to these customers and by association to you. This survey conducted by Technomic Inc. asked consumers when they order in food.

Here is what they found:
Monday 4%
Tuesday 6%
Wednesday 13%
Thursday 10%
Friday 36%
Saturday 24%
Sunday 7%

This is useful information when helping customers create offers. For example a Sunday through Tuesday coupon could greatly increase a customer's cash flow. This is also a good starting point for a conversation. You can share this with a customer and ask them how it squares with their own experiences. Anytime you can share research with a client, you position yourself as both knowledgeable and professional.

Keep Smiling, Keep Selling!

Thanks Jim Busch

Why now is the best time to advertise

Advertising is always a good idea, post recession advertising is a great idea. A recent Gallup poll found that 48% of consumers were more likely to be shopping for better deals as a result of the recession, while only 23% intend too stick with their current providers. Even more important they found that 70% have changed a supplier in at least one business category in the past 6 to 12 months. When people are in the market and actively looking for value advertising is more important than ever. Businesses have to tell the public that they offer the value that post recession shoppers are seeking. Advertising is the best way to do this.

Keep Smiling, Keep Selling!

Thanks Jim Busch

Newspaper advertising statistics

The Newspaper Association of America has just released its report on advertising revenues for the 1st quarter of this year. According to their survey, overall newspaper advertising revenues fell 9.7%. Newspaper print revenues fell 11% but this was offset by a 5% increase in online revenues. The NAA sees this as a positive trend because of the double digit losses in the previous two years. Newspaper classified revenues dropped a full 14% which is much healthier than the 42.3% loss in the 1st quarter of 2009. The good news is the recession is finally starting to recede, the bad news is that it is still tough out there. These are newspaper stats and I believe the free paper industry is doing much better. The real take away is that we need to be on our A game every day and on every call. We need to hone our skills and work harder than we ever have.

Keep Smiling, Keep Selling!

Thanks Jim Busch