Valentines Day Promo Idea

Valentines Day is just around the corner. Obviously this is a good time to reach out to jewelers, candy stores and restaurants but other retailers can benefit as well. Retailers can buy a quantity of inexpensive children's Valentines Day cards and use them to provide a surprise discount to shoppers. The can keep the sealed cards at the counter and invite shoppers to choose one. The Valentines can be marked with a percent or dollar amount discount. They can run an ad with copy saying something like "We love our customers, come in and choose a valentine and save big." The surprise factor makes this promotion fun and interesting.

Keep Smiling, Keep Selling!

Thanks

Jim Busch

Happy Valentines

Now is the time to sell your Valentines Day ads. This is a great time for restaurants, jewelers, florists etc. A great way to reach out to these accounts is to mail them a Valentines Card. I pick up some cheesy juvenile cards at a drug or variety store. I mail these to my prospects with a message saying something like "Valentines Day is coming. It's time to think about telling your customers how much you love them. Let's get together and talk about how my paper can give you the biggest bang for your Valentines buck."

I have always believed that it is easier to get a customer talking if you make them smile first. This tactic will make them smile, get them to start thinking about the coming holiday and gives you a chance to demonstrate your creativity. It is a great way to distinguish yourself from the competition.

Keep Smiling, Keep Selling!

Thanks Jim Busch