Shoppers are on the move

The respected research firm Accenture Global Services recently released a report that details consumer shopping trends in the post recession period. The report titled "The Road to Recovery, Consumer Behavior in the New Economy" found that:

• 48% of consumers were more likely to be shopping for better deals as a result of the recession.
• Only 23% of consumers plan to remain loyal to their current providers
• Nearly 70% of consumers have changed a provider in at least one category in the last 6 to 12 months

What does this mean for businesses? There are many potential customers shopping for new places to satisfy their needs and wants. These shoppers will have to turn to advertising to find new suppliers. The businesses who advertise aggressively can tap into this consumer discontent to build their account base. It is up to us to help them get the word out.

Keep Smiling, Keep Selling!

Thanks Jim Busch

Great Research

Here is a great study published by editor and publisher. With all the press about the decline of the newspaper industry many customers think "print is dead." Here is the real story about what's really happening in the free paper industry.

Published: October 20, 2009 11:30 PM ET
NEW YORK A new National Newspaper Association survey found that 81% of respondents read a local weekly paper each week, 73% read "most or all of it," and those readers spend an average of 40 minutes with the paper.The NNA survey, co-sponsored by the Reynolds Journalism Institute at the Missouri School of Journalism, surveyed 500 adults, according to the report. NNA is the national organization for community, or weekly, newspapers.Among its other findings:
• Readers, on average, share their paper with 2.36 additional readers.
• Nearly 40% keep their community newspaper more than a week.
• Three-quarters of readers read local news "often to very often" in their community newspaper, while 53% say they never read local news online (only 12% say they read local news often to very often online).
• Among those going online for local news, 63% found it on the local newspaper's website, compared to 17% for sites such as Yahoo, MSN or Google, and 12% from the website of a local television station.
• 60% read local education news "somewhat to very often" in their newspaper, while 65% never read local education news online.
• 47% say there are days they read the newspaper as much for the ads as for the news.
• 30% do not have Internet access in the home.

Keep Smiling, keep selling

Thanks--Jim Busch