Ideas and Eyeballs

Advertising sales tips and ideas from an experienced sales manager, trainer and consultant. Practical real world advice for sales people and small business owners

Friday, February 19, 2016

How to be a creative genius in 5 easy steps

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Recently I was asked to teach a class on creativity for a local writing group. This is a subject near and dear to my heart. I have made a li...

Friday, August 14, 2015

Selling When the Shot Clock is Ticking

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The good news is that you've finally been able to reach the decision maker at a key account after months of trying.. The bad news i...

Wednesday, October 15, 2014

This is your brain in print!

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Here's an interesting study from across the pond. The United Kingdom's Royal Mail Service wanted to understand the differences betwe...

Thursday, October 9, 2014

David Ogilvy's vision of a good leader

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Thirty years ago when I got into advertising sales, I wanted to educate myself about my new industry. I hit the library and discovered ...

Wednesday, June 4, 2014

Is this the next "disruptive technology" that will change advertising

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I just watched an extremely interesting Charlie Rose interview. Charlie's guests were the founders of SPRITZ. Spritz is a new digital re...

Tuesday, February 18, 2014

The "one-two punch" technique for cold calling

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It is estimated that some 80% of business calls end up in voice mail. I would not be surprised if a similar percentage of business e-mails e...

Monday, October 14, 2013

Double your pleasure

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Many customers look at advertising as an "either/or" proposition. They will advertise either in the daily or the weekly paper. The...

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About Me

Jim Busch: After more than 30 years in sales and advertising I have to agree with Jerry Delafemina who said: "Advertising is the most fun you can have with your clothes on." I am currently employed as the sales trainer and research consultant for Trib Total Media in Pittsburgh Pa. I also am available for freelance training and speaking assignments. There is nothing I enjoy more than helping sales people and sales managers to be successful.

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