Twenty-somethings and print

We often hear that young adults have abandoned print for the Internet and mobile apps. A survey announced in the November 1, 2010 edition of Advertising Age shows how wrong this assumption really is. The article titled "Coupon Clipping Stages a Comeback" talks about how coupon redemption has surged since the recession. It quotes a National Newspaper Network study that found that 91% of consumers aged 25 to 34 use newspaper coupons. If these young consumers buy a newspaper for the coupons you can be sure that they will read a free and or community paper. It looks like print advertising will be around for a long time.

Keep Smiling, Keep Selling!

Thanks Jim Busch